Our approach is rooted in lived experience. As a creator myself, I understand the pressure, the unpredictability, and the emotional labor that comes with showing up online while building a sustainable business. I approach representation with empathy and strategy, advocating for partnerships that respect creative autonomy, protect personal boundaries, and support long term growth. Every decision is made through a creator first lens because I know firsthand that the best work happens when creators feel supported, valued, and in control of their voice.